Your brand is not your logo
Friday, October 31st, 2008New logos from big players. Cluelessness on the half shell. Read more…
Archive for October, 2008
Managing Your Online Reputation
Friday, October 31st, 2008Keeping up with your online reputation can be fun and self depricating. Googling, digging through stats and scouring the tubes can be a never ending task that should not be neglected. In this months Web Smart Newsletter, Newfangled discusses managing your online reputation, tools to do so efficiently and proactive strategies.
“Of course, managing your online [...]
Rebranding, A Quick Story
Thursday, October 30th, 2008Naming your business can be painful and rewarding at the same time. You start out in the planning phases identifying objectives, position, strategy, brand values, personality and everything that goes into that. Then you get to concepting a name which can become a standstill if your not careful. Pleasing everyone and coming to a common [...]
12 Sites You Should Read
Thursday, October 30th, 2008Here are 12 sites that I recommend you add to your RSS reader (a few usual suspects). They are full of great commentary, inspiration, advice and points of view on trends, strategy, business, creative and ideas.
1. Design Mind
2. Alist Apart
3. Behance
4. Conversation Marketing
5. Agency Critique
6. The Best Designs
7. Notcot
8. PSFK
9. BNet
10. 43Folders
11. Style Gala
12. Seth [...]
The Changing Consumer Experience
Tuesday, October 28th, 2008Guy Kawasaki writes at the American Express Open Forum about The Razorfish Consumer Experience Report”. Even if your on top of the topic, the report is full of interesting insights and tidbits. Plus it is nicely designed to boot. Kawasaki writes,
As a small business owner, you need to understand how technology is changing the customer [...]