Campaign 08 marketing insights
November 3rd, 2008
Just when you thought it would never end, election day is hours away. We have seen the good, the bad, the clean and the dirty of the two candidates marketing strategies and tactics. Bnet provides an easily digestible feature that highlights what businesses can pull into their own marketing playbooks and learn from the circus.
Many of us might have battle fatigue from this year’s longer-than-ever presidential campaign. But don’t tune out the tactical analysis just yet. Marketing a candidate is simply that — he or she is selling a product, a brand, and a message, not unlike any other product or service. Political campaigns, in fact, can teach private sector marketers more than first meets the eye. Read the full story here
