Archive for the 'Planning & Strategy' Category

Brand Thinking

Friday, December 19th, 2008

You know Marty Neumeier from his books on branding and business, The Brand Gap, Zag and the upcoming Designful Company. What I like about his books is that they are clear, simple, to the point and quick reads. His agency, Neutron, writes an article series titled Steal This Idea, with a similar straightforward tone. “Thinking [...]

Content Strategy Double Header

Tuesday, December 16th, 2008

A website without a content strategy is like a speeding vehicle without a driver. Learn why content matters and how to do it right over at the latest A List Apart.

Social Networkers Want Humans Not Brands

Saturday, December 13th, 2008

Lately brands big and small are jumping on the Twitter train. A local car dealer, a regional bank, Domino’s pizza and a lake front property (seriously) requested to follow me recently. Do I want to connect or care about these companies? Positively not. They were promptly blocked but it got me thinking about the recent [...]

Print Media’s Downward Tumble

Thursday, December 11th, 2008

What is black and white and totally over? It’s newspapers. With the Chicago Tribune announcing its bankruptcy this week, print media continues to tumble down a staircase of doom. Not exactly breaking news that the longevity and relevance of print media is in serious trouble and it’s important we keep track of the situation of [...]

Signs you don’t want that project

Friday, December 5th, 2008

Many of us have heard plenty of crazy things from clients and prospective clients that just render us speechless. If you hear red flags early in the new business process, it’s always a good move to walk away  from a potential bad client in my opinion.  No one will end up happy.
A couple of my [...]