It’s a cliche in the creative industry that clients tend to want the Ferrari but are only willing to pay for the Hyundai, too often it’s very true. That scenario is where being great at client education plays a key role. Finding the balance to deliver on expectations of both parties while living within constraints can make or break a relationship or project. Typically a solid compromise can be agreed to that is beneficial for everyone. That said, I just ran across this hilarious video via Twitter @jeffrey that pokes fun at the whole scenario. It’s rather true, kinda sad for our industry and you need to watch it now.
“It’s only 12 dollars at the Taco Stand, Sir we are not the Taco Stand”


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