There is a must read article posted today at IdeasonIdeas.com titled, “More mess; less B.S. (or: Nine simple suggestions for using social media)”. Eric Karjaluoto calls for less B.S. in social media. How about less B.S. in general in our industry. Whether it’s the self proclaimed social media “expert” or traditional ad agency wearing an “interactive” mask, less snake oil would most likely be good for everyone.
I am a believer in less fluff and telling it how it is and the article does just that. It provides clear practical advice to utilizing a space that is filling with hocus pocus foolery. More mess; less B.S. (or: Nine simple suggestions for using social media)…tells it like it is. Amen.
From IdeasonIdeas: There are a lot of social media experts out there, and I’m not one of them. I don’t think your business needs a Facebook Page (actually, I say that they’re largely bunk); meanwhile, I feel that a lot of “blogger outreach” is an outright waste of time. In fact, I argue that you should probably ignore a lot of tools and features out there. The following post is a summary of my talk at SEGD ’09 in San Diego last week. Read the full post Social Networkers want Humans Not Brands.
Related at Coreycanada.com
Social Networkers want Humans not Brands
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